Non-fungible tokens (NFTs) have become mainstream. They boomed in popularity back in 2021, and in 2022, they have cemented their place amid crypto enthusiasts and even people outside of the industry.
We’ve seen many companies implement non-fungible tokens in various marketing or customer acquisition strategies in a bid to leverage their technology and promote innovation.
Infinix is a company founded in 2013 and has committed to building stylishly designed and cutting-edge technology. Their focus is primarily on smart devices that are built to deliver memorable experiences.
Now, the company has announced the launch of its flagship smartphone together with a space-themed XBOY EXPLORER NFT collection that’s limited in its edition.
Intertwining Technology and Collectibles
Infinix has announced the launch of its flagship smartphone called ZERO ULTRA. Alongside it, however, the company has also decided to pay tribute to humanity’s spirit of space exploration, putting together a team of five explorers who come from different planets and meet in our solar system.
Infinix ZERO ULTRA
Each one of them is packed with various abilities that are designed to represent the various technological achievements brought to customers by the ZERO ULTRA smartphone.
The first character is called Flash. He comes from Venus and carries a 180W Thunder Charge representing the smartphone’s power capacity. Mirror is the second character, and he comes from Jupiter, bringing a 3D waterfall display. Next in line is Vision from Mercury which has a 200MP camera, followed by Wisestart from Mars with a 6nm 5G processor. The last one to join the ranks is Chic, who’s known for a very stylish look.
The super-rare and special edition NFT is Flash with his world-first 180W Thunder Charge.
The Flash with world-first 180W Thunder Charge
Customers who buy the ZERO ULTRA smartphone will also receive an NFT lottery card. It will give them the chance to win an animated NFT after scanning a QR code. Moreover, fans are able to participate in various activities themed “Explore NFT Stories with Infinix” via an Infinix Facebook account link on the company’s social media channels. They will receive the opportunity to win an NFT by sharing some of their favorite XBOY EXPLORER characters on their own feeds and explaining why it’s their favorite.
Speaking on the matter was Skye Chen, Head of Global Public Relations at Infinix Mobility, who said:
“With the launch of ZERO ULTRA, we’re pushing boundaries. This flagship smartphone delivers industry-leading specs that empower young people to Explore Beyond. Our goal is to integrate that spirit of exploration into mobile phone development and launch a super-fast charging technology that offers users the best possible experience. At the same time, we’re undertaking innovative NFT marketing strategies to deliver an exciting digital experience to users. The XBOY Explorer NFTs tie all these exciting developments together.”
NFTs to Expand Brand Experience
The release of this specific NFT collection is the company’s very first step in the Web3 space. Understanding that the world keeps moving forward, Infinix attempts to offer a unique digital experience to its customers through the special edition NFTs included in the XBOY Explorer collection.
In addition, the company is exploring the new trends that emerge in the metaverse space. It attempts to engage with young consumers by connecting the attributes of its physical products with cleverly crafted NFT assets that deliver additional usability outside of the boundaries of the physical world.
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